How we look at food
GFA does not certify or score products. We go looking — for the information that already exists about the food we eat — and organise it around four questions. The same four questions, applied equally to every product in the directory.
Food that nourishes your body, connects you to other people, and is easy to understand, prepare, and enjoy. Ingredients you recognise. Flavour that comes from the food itself. Food that does what food is supposed to do.
What we ask
— Are the ingredients what they say they are?
— Does the flavour come from the food itself?
— Is the nutritional information honest and complete?
— Is this food easy to understand and prepare?
— Is the packaging sized to the product, not to the shelf?
Clean food makes you curious in the best way. It gives you something to follow — a farm, a region, a method, a person. The packaging invites questions. The answers are findable. The journey from source to table is one you can actually trace.
What we ask
— Where exactly does this come from?
— Can you trace the journey from source to shelf?
— Does the packaging tell the truth about what is inside?
— Are the environmental claims verifiable?
— Is the packaging itself safe — free of unnecessary chemicals of concern?
Behind every product is a place and the people who work it. Fair means the land stays clean, the water stays drinkable, the work is chosen freely, and the wages are enough to live well — including eating well. The communities that feed us deserve to thrive from it.
What we ask
— Are the workers paid enough to live and eat well?
— Is the work voluntary and dignified?
— Is the land and water left in good condition?
— Do the communities behind this food benefit from it?
Behind every good product is someone who cared — about the soil, about the worker, about the person who would eventually eat it, even knowing they would never meet. True food carries that intention all the way to the table. It is the most honest thing a person can make.
What we ask
— Does the label reflect the cultural origin honestly?
— Is the story behind this product real and verifiable?
— Does the price reflect the true cost of making it?
— Can you sense the intention behind it?
— If the packaging claims recyclable or compostable, is there a real system behind that claim?
Now it's your turn.
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